Our homes are full of products that we are able to identify without even seeing their name, ever important branding allows companies and items to become entrenched in our memories. A popular device employed by brands is the use of a mascot – a figure we instantly identify with them. Ranging from cute animals, animated versions of the product and human characters, these spokescharacters can act as the mouthpiece of the brand, appealing at times to specific audiences or more likely, just becoming a figure you instantly associate with them.
Whether to appeal to children like Snap, Crackle and Pop or the entire family like the Andrex Puppy, a mascot makes a brand more identifiable, memorable and for some, trustworthy. Here we took a look at the 50 most iconic brand mascots of all time, from Ronald McDonald to the Milkybar Kid and Wendy’s Girl. How many do you recognise?